Our brands

For more than 100 years, the iconic Champion® brand has been a world leader in the manufacture of spark plugs for every type of gasoline engine. The Champion brand has been a part of product development in every type of engine. As a powerful symbol of performance-driven quality, this expertise and commitment have led to the design of improvements that optimize the performance of every spark plug we manufacture.

Champion uses its own approach to the design of the entire line of spark plugs. From the use of iridium and precious metals technologies to F.I.S.S. resistor technology and MLR™ technology, Champion designs and manufactures spark plugs in a variety of materials and designs to provide a complete offering of ignition and improved spark plug life, as well as direct replacement of original equipment.